Coke Zero All Blacks Interactive
Trading Cards
In 2007 as part of the Coca-Cola All Blacks promotion we produced 450,000 Coke Zero All Blacks Interactive Trading Cards which were available at Subways and Petrol Stations nationwide.
A Satellite concept – and as far as we’re aware, a world-first – these shaped CD-ROMs looked like collector trading cards, but put them in a compatible computer and unlock exclusive player content including All Blacks video training tips, interviews, player stats, bios, image galleries and Mac & PC downloads – plus each card contained points that users could bid for prizes with online.
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