19.05.2011
To promote the launch of the Vodafone Xperia Play smartphone, we created ‘Epic Quest’.
This Facebook game encouraged users to team up with their Facebook friends and go on a virtual quest to find the ‘stolen’ Sony Ericsson Xperia Play phones.
The quest consisted of general knowledge questions, IQ puzzles, historical facts and luck. Vodafone gave away some great prizes to the players that first completed the quest, and to random players just for taking part.