During the first few weeks of January Satellite ran a live crowd mobile game as the ASB Classic.
The MC on court would promote the the game between matches. People would TXT in ASB to 332 and we returned them a link to a mobile site where they could register and play.
The game was a ten question quiz between the two sides of the court.
Using web sockets we kept everyone's phones playing along in sync with each other and the big screens. Prizes were awarded to participants.